As the holiday shopping season approaches, more and more consumers are going to be using the smartphones to search for products, stores and more. Google is debuting a host of new mobile ad formats today, including one specifically designed for the search experience. Many apps feature search capabilities (i.e. Yelp) within the app, so with these new formats, app developers can place contextual ads within the app’s search.Another ad unit allows businesses to use mobile search ads to direct someone right to a destination within a mobile app already installed on their phone. For example, if someone searches for an iPad on a mobile device, they might see an ad that takes them directly into a shopping app they’ve installed on their phone.→ Read More
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